Julia Gillard writes a strong and clear defence of the Australian plain packaging legislation for cigarettes. She is right – it will cost the Australian Government millions to defend this legislation against attacks from the carcinogen producers and their allies in the IPA (copyright protection, free trade etc) but these millions are a gift to humanity since they will probably induce stronger action against tobacco elsewhere in the world. For once Australia can pat itself on the back.
Unless consumption habits change markedly the WHO estimate 1 billion people will die from cigarette-related diseases in the 21st century. That’s about 1 in 8 deaths.