One of the ludicrous complaints about the so called “plain packaging” rules on cigarettes it that they make it harder to select a sought-after brand in a shop. That can only be true if the shop-assistant is illiterate. The brand and brand variety is indicated clearly on the front as well as top and base of the cigarette packet. There is also a scanning code on one side that determines ID.
The description “plain packaging” is misleading because most of the packet is taken up with health warnings. These are accurate statements of fact such as “Smoking Harms Unborn Babies” along with a picture of an underweight and obviously ill new born. The factually-accurate statement that smoking reduces brain size in newly-born infants is also provided.
Meanwhile a marketing expert (who doubles as a Senior IPA member) reports with glee at Catallaxy that Cuba has attacked the “plain packaging” legislation. The markets in legal carcinogen provision might yet be restored to their former glory. Pictures of a robust cowboy riding through Malboro Country* would presumably provide better and more informative labelling and help immunize the community against the pernicious influence of the nanny state.
* Of course one must be careful here. Three of the Marlboro Cowboy’s died from lung cancer – one of them testified against Philip Morris and Malboro cigarettes became widely known as the “Cowboy Killers”. Probably better to pick a cowboy who wasn’t killed by lung cancer.