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Plain packaging podcast

An excellent, balanced account of the implications of plain packaging by Euromonitor’s Don Hedley  The PP legislation a frontal assault on the decades of familiarity consumers have developed with particular brands.  An attack on the culture of smoking that will fall heavily on major brands.  An interesting point I had not picked up is that Canada essentially has PP since 80% of packs are covered with graphic health warnings so there are limited opportunities for branding.

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