Labioplasty

I found this curious and not because the ABC aired what is a  taboo subject – this was the focus of subsequent press critiques. Is labioplasty a media-inspired (airbrush) aberration?  Or is it analogous to having your hair coloured or wrinkles botoxed.  Is curiousity about labioplasty a reflection of underlying sexual puritanisms or of male chauvinism/male fear of female sexuality?  I gravitate to the puritanism line but could be convinced otherwise.