Robert X. Crinkely in the New York Times suggests that the intention of AppleComputer’s Boot Camp , which enables dual boot up of its new Intel-using MACs into either Windows or OS X operating systems, is designed to lead PC users to use MAC operating system on their PCs.
My bet is that once Apple has Windows Vista running smoothly on its operating system and helping its business sales, the company will try a more profitable avenue: marketing a version of OS X able to run on regular PC’s that now use Windows.
This strategy would turn Boot Camp on its head, as the company selling all those $140 retail copies of its operating system would be Apple. And with hundreds of millions of Windows machines in the world, getting even 1% of PC users to switch to OS X would be a huge new business for Apple. It would also create another headache for Microsoft. And that, in the end, is what Apple does best.